New norwich label is more than just a fashion brand
A new fashion label made in norwich is not just a tshirt brand it bringing career aspiration to many young people.Emma harrowing talks to mr shift founder nathaniel mahoney to find out more.
Nathaniel mahoney talks passionately about his new business venture.Placing his finger over his top lip to mimic a moustache, he explains how he came up with the logo for his mr shift brand after getting involved with movember.
Not that he has anything to feel jittery about.His fashion label mr shift was set up in october last year with the official launch in january this year.The brand enables students from norwich and from over the uk to design tshirts for the online store to get their work noticed and to make money while they are studying.
Friend jacob bailey and i came up with the idea of a student led business last summer, says nathaniel.Are many tshirt brands on the market but not many that are driven by a collaboration of students.
Is at university in southampton, so mr shift has two branches with around 30 student designers contributing to the brand in norwich and 20 from southampton.Shift sounds like a fully fledged business, but nathaniel has only just begun studying for a degree in graphic design at the norwich university of the arts.
Wait until you have graduated before you start to set up a business, says nathaniel.Mr shift now means that i have three years to get it right, find the people i want to work with and hopefully have a business that i can go into after graduation, rather than worrying about whether or not i will get a job.
Often ask me how do i know how to set up and run a business and the answer is i don i still learning and this is part of the attraction.A lack of business experience nathaniel has passion, determination and design skills that have got his business to where it is today in a short amount of time.
We are sitting on a leather chesterfield in lounge, a bar on st benedict which is one of the businesses who has helped nathaniel grow mr shift.
Guys here have been great and in return for me doing some artwork for them they allow me to us the place as a venue for product launches in fact we had our launch party in here, says nathaniel.
Used to be in a band but we spilt before we all went to uni.Music and fashion goes hand in hand at mr shift, so our launches will always coincide with a gig.The band whisky jacks played at our launch and we are currently planning another launch in may with, hopefully, lucy rose who used to be in bombay bicycle club playing.Showcased mr shift at the norwich fashion designer boutique during the norwich fashion week wrap weekend in march.Here his tshirt designs were used in a flash mob style fashion shoot.
This we met dorothy from childrenswear shop cocolino who wants us to do some artwork for her new coffee shop coco tree, says nathaniel.Return she is going to buy some of our tshirt designs to sell in the shop.Shift has also had interest from other independent shops in norwich with nathaniel preparing presentations for dogfish, catfish and seven wolves, and drug store.
Would be great to see mr shift for sale in an independent retailer in norwich, says nathaniel.All most of the tshirts are designed here and they are printed by ink and stitch on st andrew hill.It would be great to keep the whole
Pandora Charms UK process here in norwich.Turns to finance and nathaniel brow furrows a little.
Have ploughed all my savings into setting up this business and now we are at
Ralph Lauren Outlet the stage where we need funding in order to take mr shift further, says nathaniel.
Have already applied for funding and loans, we have even applied to dragon den and have got through to the next part of the selection process.Quality and good customer service in key to the mr shift brand(The tshirts are printed on high quality tshirts from american apparel)But to ensure continued quality as we grow we need funding.
Would be good to give other students from other universities the chance to design for mr shift and have their work for sale on the website.Talks with determination and a little romance as he explains how they are planning to launch a competition for young designers and photographers to design a tshirt that can be sold on the mr shift website.
He has also entered mr shift in an award which could see the young company receive funding.The brainchild award, set up by the norwich university of the arts to highlight and support young entrepreneurs was won last year by textile student katie whitton who used the money to design the norwich print.
To pitch for the awards take place in the next two weeks, says nathaniel.Nervewracking but it would be great if we won as we will then have some funding to take mr shift to the next level.We get towards the end of our chat, nathaniel shows me some of the tshirts that are already available on the mr shift website.Some are graphical designs, others photographic, then there is the mr shift branded tshirt complete with natty moustache.
Are just the beginning, says nathaniel.Are currently working on a collection of hats and in the near future you will be able to buy bags and hoodies too.
Heavy purses can be a real drag
I have to attribute the idea for this column to a colleague who was schlepping a huge bag which appeared to have everything in it but the kitchen sink when we met recently for coffee.
"You should do a column on heavy purses,"She said. "This thing is killing me. "
I could relate to her pain because i, too, tend to carry large bags.After all, you never know when you'll need the most essential items.My husband and sister insist i once pulled a turkey baster out of my pocketbook, and although i do carry a lot, i adamantly deny the story.
It seems as if over the past few years, our handbags have morphed from small, clutchtype entities into extralarge carryall totes.Many designers actually create the same bag in several sizes:Mini, regular and oversized.After all, there's the wallet, cell phone, cosmetics, ipod, regular glasses, sunglasses, kleenex and those are merely the essentials.
I will often have to throw in a file or two and my mini laptop if need be.
Chiropractors report treating an increasing number of women complaining of neck, shoulder and back pain stemming from carrying their huge purses.
According to dr.David golden, an orthopedic surgeon at cedarssinai medical center hospital in beverly hills where else? "The effects of carrying a heavy purse are similar to those of exercising too strenuously.Usually the pain will be temporary.You need to carry 50 pounds or more to cause lasting damage to the back. "
Many of us carry a purse weighing 7 to 10 pounds.We tend to carry it on the same shoulder, which might cause one shoulder to become slightly higher than the other.
Add to that talking on the cell phone while carrying the heavy bag, which makes the problem worse because, in addition to carrying too much weight, you are lifting the shoulder at the same time to hold the phone to your ear.
Besides large shoulder bags, many women carry small tophandle pocketbooks with handles that rest on the forearm.This can lead to elbow and wrist problems.
Treatment options include massage, warm packs, antiinflammatory
Louis Vuitton Bags uk medicine and resting the injured muscles.
So organize the vuittons, pradas and chanels and try these tips to prevent any problems:
Clean:Once a week, go through your purse and empty out the junk.
Organize:When putting stuff back in, divide among all the pockets and flaps to evenly distribute the weight.
Adjust:Adjustable straps let you place the bag across your body(Messengerbag style), which takes the stress off the shoulder and prevents positioning the shoulders unevenly.
Widen:Thin straps and chains can cut into your shoulder and don't distribute the pressure as well as wide ones.
Transfer:Switch the bag from shoulder to shoulder when possible.
Straighten:Rather than lift your shoulder to keep the bag from slipping, try to square your shoulders and keep them even.
Notice nowhere did i say give up the bag.You just never know when there's a turkey around that needs a quick baste.
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